RESHAPING THE SPACES THAT DEFINE US
TM
FULL-SCOPE INTERIOR ARCHITECTURE
FULL-SCOPE INTERIOR ARCHITECTURE

TOUFIC
FOUNDER & CREATIVE DIRECTOR
AYYA, led by Toufic Alayyash, brings nearly two decades of international expertise to residential and commercial design. Based in Chicago, Toufic guides projects from their earliest concept, the “DNA stage,” through to completion. Born in Beirut and trained in interior architecture, he began his career across the Middle East before moving to the U.S. His work is shaped by the places that defined him: Beirut taught resilience, Dubai sparked innovation, and Chicago provided the foundation to grow. Today, he leads a collaborative studio creating interiors that reflect identity, evoke emotion, and remain timeless.

MONTANA
DESIGN LEAD
LEADING SUBSTANCE:
• MATERIALITY & FF&E
• CLIENT EXPERIENCE & PRESENTATION
Montana Clasby shapes interiors at AYYA through materiality, refined selections, and intentional design. With a background in graphic design and an MBA in business, she pairs creative vision with strategy to deliver meaningful spaces. Born in New Zealand and raised across cultures by artist parents, she developed an approach defined by adaptability and global influence. At AYYA, she is known for selecting pieces that reflect a client’s identity to create spaces as heartfelt and deliberate as the people who inhabit them.
MARKETING ASSOCIATE
LEADING SUBSTANCE:
• MARKETING & PR
• BRAND STRATEGY
Haley Martin defines AYYA’s brand voice through visual storytelling and creative strategy. With a background in communications and a foundation in editorial writing, she developed an instinct for narrative that defines the firm’s distinct voice. Her love for design was sparked by film, set design, and fashion, guided by visionaries like Mona May who showed how environment and style shape story. At AYYA, she brings the voices of clients and collaborators to life through imagery and narrative that capture individuality in its most authentic form.

HALEY

MARK
STRATEGIC ADVISOR & INVESTMENT PARTNER
LEADING SUBSTANCE:
• FINANCE & STRATEGY
Mark Carlson advises AYYA on business planning and strategy. With more than 20 years experience in the F&B business, his expertise in business leadership and operations allows him to play an integral role in strategic planning, financial guidance, and operational insight. Mark connects and integrates our creative vision with sustainable growth. He believes that the right people are at the forefront of realizing visions. Trusting in AYYA’s vision, he ensures all aspects of business and financial planning align with our goals.
Our Extended AYYA Team
A curated network of experts who expand our reach and strengthen the foundation of everything we do.
WE ARE
AROUND THE WORLD
DUBAI & USA
We are a full service interior design haus focused on reshaping, elevating, and realizing the full potential of the spaces you live in through delivering exceptional and curated design services between Dubai and Chicago.
OUR BELIEF
We design spaces as extensions of your identity, manipulating trends and styles with bold, provocative, and thoughtful decisions.
WHO YOU ARE,
IS WHERE YOU SHOULD LIVE.
THE STORIES WE TELL
At the heart of every project is the creation of its DNA. This foundational service is AYYA’s unique offering. It shapes the entire design journey. Whether part of a full-scope project or offered as a stand-alone service, we create the narrative and deliver an intentional direction that guides every decision, ensuring the spaces we design become an authentic reflection of your story from the very beginning.
A complete transformation with no to minimal architectural intervention. With our exclusive and trusted relationships across local and global makers, artisans, and brands, we access exceptional resources that elevate the curated products, objects, and cosmetic design. We combine innovative installation techniques with value engineered solutions to create distinctive finishes with bold outcomes.
The transformation of concepts into fully articulated design studies—crafted to guide flawless execution down to the finest detail. We work in close collaboration with architects, builders, and makers to ensure that every material, component, and spatial transition is thoughtfully refined and selected. The result is a comprehensive design package that ensures clarity, alignment, and precision.
In this all-inclusive service, we lead your project from inception to completion and final handover. This holistic offering encompasses all stages of design—paired with full coordination of procurement, handling, delivery, and styling. Every detail is thoughtfully orchestrated to ensure a seamless, end-to-end experience. The result is a fully realized, living expression of your vision.
WHY
YOU HIRE US
Furniture, Lighting & Decor
A curated lifestyle
Turnkey Project Solutions
Holistically bringing
visions to life
Concept Design
It all starts with a vision
Design Development
It's not what we do, it's how we do it
THE TEAM
born from
ALAYYASH
Toufic’s last name